The demand for beauty products grows larger and larger as everyone seeks to stand out, which has in turn led to new brands and companies popping up everyday. However, not all the brands available in the market are of good quality or live up to the customer’s expectations. For this reason, it is important you know what you are getting yourself into before settling for a specific brand. The nail polish scene has seen one of the largest brand competitions with OPI nail polish being a favorite of most. OPI Products Company was founded in 1981 as a family franchise and has grown tremendously throughout the years. Ironically, before the company ventured in nail polish manufacture, it was manufacturing artificial dental appliances. The dentures were also used in making fake nails, thus the founder had a light bulb moment and shifted from dental care to nail care.
Factors making OPI nail polish popular
People are very picky when choosing beauty products, making the survival of under-performing brands minimal. However, the OPI brand has withstood the test of time and is one of the most popular brands worldwide. The reason its popularity varies with some basing it on the marketing strategy while others claiming it is the quality on the product. Opinions vary, but facts will remain facts. The main things making the brand a popular choice by many can be summarized into four.
It is non-toxic
If there is an area that is always bound to raise concern both among users and activists, it is the issue of toxins in nail polishes. Different regions and countries differ on how to classify toxins in beauty products, creating confusion on what to look out for when purchasing. Nonetheless, there are three main toxicants popularly known as the toxic trio found in various nail polishes. These are formaldehyde, toluene, and dibutyl phthalate. OPI products are tested and proved to be free from these three chemicals thus create confidence among the customers. The toxins have been linked to health complications such as asthma, cancer and birth defects. If users suspect any traces of prohibited toxins in their nail polish, it will definitely lead to a brands downfall and destroy its reputation.
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On the other hand it is crucial that you check if the nail polish has other ingredients you might be allergic to. Although the three chemicals are the most campaigned against, there are other harmful ingredients found in nail polish. Women going through pregnancy are normally advised to avoid nail polishes that have strong chemicals and scent or just go natural. Even though the OPI brand may lack harmful chemicals and strong scent, safety should be observed when applying the polish such as ensuring you do it in a properly ventilated room.
Comes in various colors and themes
It is a proven fact that humans are generally choosy. The desire to choose between various themes makes the OPI products more popular since they come in various types. Apart from different colors, the brand also has polishes of different textures and themes. This allows you to break the monotony of conventional feels and seek a more liberal design that blends with different occasions. Different brands also have a wide selection of colors but most of them fail in creating a theme that fits different moods and occasions. OPI brand has nail polish products that are well named after the impression they are designed to create just like your gel nails or acrylic nails.
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They are relatively easy to get
The advantage of being in business for quite some time is that you get to establish your brand and stay ahead of competition. OPI nail polish brands are one of the easiest nail polish brands to get since they are retailed in most mainstream stores. Because of its brand reputation, most of the beauty shops and salons too stock the products. The fact that you may see it almost everywhere makes it tempting to try thus growing its customers. Online retailers have also boosted its sales since you can conveniently purchase their products even if they are not available in your region or country.
The brand is endorsed by celebrities
Getting celebrities or well known stores to endorse a brand is one of the best ways to market any beauty product. For most buyers nowadays sometimes it’s not really about what is in the bottle that matters but actually whose face they saw on the cover. In 2003, OPI products started being featured in films hence boosting their popularity. The creative and catchy names given to each of their products makes it stand out from the rest allowing customers to create an identity with the nail polish. Celebrities that teamed up with the OPI brand of nail polish have a collection of their own whose name resembles their personality or some of their famous work. Some of the celebrities who have their own collections include Justin Beiber, Katy Perry Mariah Carey, Selena Gomez and also Selena Williams. The collections come in various shades each with a unique name.
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Is the OPI brand nail polish really the best?
It is a normal human tendency to always go for the safe bet and this makes the brand gain more and more customers worldwide. The fact that the product has been in circulation for a number of decades and also has endorsement of some big names, make it a safe bet when settling for a nail polish. Its long journey through the industry has enabled it to create a reputation which is a very critical property in the beauty industry.
At the end of the day when you’re done researching on the best nail products available, the choice will lie with you and which product brings out your personality. Although the nail polish brands popularity has grown extremely throughout the years, some argue that its price has been stretching too. This has caused an emergence of cheaper OPI nail polish lookalikes that capitalize on their pocket friendly prices to swindle unsuspecting customers. Even though expensive is not always quality, cheap counterfeits will always disappoint in the long run.
Want more choices? Check out Nail Designs Ideas: How Pros Find Their Inspiration for useful tips.